Why are Marketplace add-ons the x-factor in determining whether my migration will be free or not.

In many ways, add-ons and integrations are what make your instance unique to the way your teams work, convert tasks and invoke data. Add-ons are not developed by Atlassian, and each Marketplace developer has their own tools, methods, limitations, and best practices when bringing the add-on from it’s on-premise version to its cloud version. Moreover, before a migration, it is always good to assess whether you really need that add-on, presenting a cost-saving opportunity. Still, it takes time to work with stakeholders, to understand how they use the add-on, and to assess a path forward.

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