September and October are always interesting months in the Atlassian ecosystem.
Business velocity picks up after August, and decisions get made from having a clearer line of sight of budget against the remaining initiatives of the year. Companies pick up speed on initiatives and say “yes” to deferred projects. Trundl tends to field more calls on ITSM solutions, Enterprise instance mergers, and PPM enablement this time of year and we love it.
However, it’s at this time we also count on (and hold our breath for) price increases on Atlassian software.
Well, it’s official, the price increases are out, and it’s affecting almost all Atlassian Cloud customers. There are many details to cover, but between now and Oct 16th, 2025, we highly recommend you and core decision-makers fully assess the impact to your instance.
A “no-BS” assessment of the price increase
Here are the Big Takeaways:
- Atlassian Cloud Price Increase
- +5%-20% increases on current list prices on Jira, Confluence, JSM, Opsgenie, Guard, Bitbucket, Compass
- Increases vary between Essential, Standard, Premium, and Enterprise plans
- Customers on “Advantaged pricing” will have the largest increases (+10%-65%) bringing them up to the new list price (JSM, Opsgenie, Bitbucket)
- Data Center is not affected.
- JSM Premium and Enterprise will have New Features (Advanced Incident, Problem, Change Mgmt).
- Consumption-Based Pricing on JSM: Premium and Enterprise plans will see this for Asset objects and Virtual Agent assisted conversations, after certain limits are hit.
These increases are not trivial, especially for Jira Service Management customers at the Enterprise level. To Atlassian, these prices better reflect their investments, putting JSM in the realm of ServiceNow. The cost difference between these two platforms has always been significant (see Trundl’s analysis). JSM today has deeper integrations (ie. Opsgenie), and has made significant strides on native asset management, with solid Marketplace options for enterprise asset management integrations.
All the same to Atlassian customers, this is an increase that requires internal dialogs with leadership, and preparation from procurement. The announcement (Sept 17th) leaves 30 days to act for customers able to lock in today’s pricing. Not everyone has that opportunity, but it’s vitally important to assess all of your options. Atlassian Solution Partners (like Trundl) can help.
How can you lock in today’s pricing through Q3 2025 or Q3 2026?
Qualifying is the first step. If the renewal date of your current instance is within 90 days of the price increases taking effect (Jan 12th, 2025), then you can get a valid quote made. Trundl can help you do that for free. Additionally, if you are in a position to upgrade or to get new licenses, you’d want to consider paying today’s prices by making a quote. Open quotes on new purchases or upgrades can be held until Nov 13th 2024.
These details assume the best-case scenarios, so it’s always better to start this process with a Solution Partner earlier. Do not wait. Quoting processes may have dependencies on Atlassian, and their turnaround times on quoting will be stressed the closer we get to October 16th.
Lastly, your internal discussions will invariably involve forecasting. 2025 budgeting is occurring around this time of year. Trundl can help put these increases in context
Our recommendation? Get involved with an Atlassian Solution Partner by the week of October 7th. The earlier, the better. Partners open up your options, whether it’s locking in current pricing, assessing your add-ons, or other assessments to make sure you are getting the most out of your Atlassian investment
